In the last five years Cocaine has gone mainstream. Go in any bar or club and you will see a whole raft of different types of people sniffing white powder up their hooters. However, by becoming so mainstream Cocaine has lost it's glamour.
Recent research by Leithal thinking has shown that young kids on estates are turning away from coke. Why? The reason is quite simple coke is suffering from the Levis effect. In 1990's young kid's turned away from Levis because their dad started wearing them. The same is now true with coke - when your dad is doing a few lines in a working men's club - there is something not quite cool in doing the same thing.
Why Russia matters? - From a business perspective Russia is very important, for a number of reasons: (1) Russian art and culture is influencing the West. Fur hats, trendy vodka...
8 years ago